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06

January

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BUILDING A DIGITAL ROADMAP

I have a confession

Generally speaking, I prefer to put the long-game, large projects to one side in favour of the smaller, easy-win tasks. I like to tick boxes and cross things off my list and those long range projects are just, well, too far off. Of course this stategy only works for a while: eventually deadlines loom and those long-range projects are suddenly becoming pretty imperative. Why oh why didn’t I start that project immediately? Whether you’re a “deadline junkie” like me or an early starter, building a digital roadmap is likely to be one of these projects. So we broke things down into 6 easy steps to building that digital roadmap (and patting yourself on the back). You’ve got this.

1. LOOK AT YOUR OVERALL BUSINESS CALENDAR

Make a list of business initiatives you know are coming up over the next 6-18 months (new products, new services, new promotions, new markets or new events).

2. LOOK AT YOUR MARKETING CALENDAR

Open up your marketing activity calendar and look for activities that may require new website functionality, new types of content, or special promotional landing pages for a campaign, etc.

3. CHECK YOUR ANALYTICS

Look at your analytics for overall growth (or lack of), problem areas (users dropping out on particular pages), and what’s changing over time (traffic sources, browser types, time on site, visitor loyalty etc).

4. LIST YOUR PRIORITIES

Capture ideas on what you want your digital offering to look like in 18 months’ time (e.g. online ordering, mobile support, online service tracking, new customer resources etc)

5. WORKSHOP IT

Book a workshop with your digital agency to share what you’ve collected and brainstorm the plan together. Remember how good those planning workshops were at the start of your last big project? Your agency can enhance your plan by sharing their ideas and perspectives / experience with web design and development.

6. FINALISE THE PLAN

This will then be worked together to make a simple plan, focusing month-by-month on when things need to be done and live – including the most cost effective sequence and process to match your resources and budget.

Now, instead of a nebulous idea or a thought that you really should be doing something about your digital strategy, you have a real plan, a vision for future proofing and improving your online offering – and a list of tasks you can easily tick off!

 

Don’t forget, The Creative Shop is always here to talk through the options for your online offering: we’re all about making the most of your digital assets and there’s no better place to start than a roadmap.

 

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