Portfolio Single

Ezi car rental

RE-BRAND – PROJECT DETAILS

The client had 3 seperate brands operating at different customer price points. Our task was to create one cohesive brand that encompassed their cheaper car hire as well as their intermediate and premium vehicles keeping all market sectors connected to the brand.

We evolved ezi as the parent brand that enfolded the other two brands. We created internal branding for staff as well as external branding across kiosks, signage, vehicles, brand and advertising collateral, website skin and google display ads.

 

 

Project Info

Client: NZ Leisure

Categories:

Project url: http://www.ezicarrental.co.nz