Brief: We need to be ahead of the competition in terms of digital presence. The site needs to connect with young people looking for education outside of universities and technical institutes. It needs to be professional, yet speak their language.
We rebuild the website using long page design with HTML5 on each page to provide long tail content and engaging page layout that intuitively took users to interact with live chat or register pages. The number of students shot up over 40% in 3 months.